When it comes to creating websites, the desired result is usually the same, traffic. Not only traffic but highly targeted traffic that is ready to convert into a lead, buyer, customer etc.
A popular and free method to drive traffic to a website is through Search Engine Optimization.
What is Search Engine Optimization?: SEO in simple terms, is the use of search engines to drive traffic to websites. Properly implemented SEO, produces exceptional results.
On page SEO: Refers to creating a site that is search engine friendly. Some things to consider with on page SEO are:
- Keyword in title, url, header, and description
- keyword density and the use of LSI keywords
- Internal Linking with full URL
- including contact, privacy policy, and terms of service page
The main goal with on page SEO is to make the search engine spiders happy when they crawl your site.
Off page SEO: One of the more important part of SEO optimization is off page SEO. The main key here is building backlinks. The goal is to show the search engines that you have something of value to offer to the internet community. The best way to do this is by having people point or link to your site thus making you an authority on the subject your site covers.
If done right, SEO is a great way to get free traffic flowing. It is not rocket science but many make the mistake of jumping ahead. While results with SEO are slower than PPC, it is still important to perform all the steps required.
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Anyone know how to do things like this?
there are plenty of courses that cover SEO. One that I use is commission blueprint 2.0. It’s a huge course though. I’m not sure if that is what you are looking for.