Attraction marketing these days is all about developing relationships. Gone are the days when people would buy from you despite whether they knew or liked you or not. There are just too many questionable people out there and too many newbies (and not so newbies) who have been caught up by them.
That's why the image of attraction marketing has become so familiar, it's about building relationships, giving something of yourself that is rewarding to others.
We all have something to give, you only need to identify which of your talents you are comfortable sharing and this will tell you which niche to center on. Apart from anything else however, you need to continually improve your communication skills. A huge percentage of our personal communications are based on non-verbal aspects and these are almost totally devoid or eliminated from written or audio communications.
It is extremely important to bear this in mind when you are considering building relationships with your team.
You are not going to be able to delight all of the people all of the time as that old saying goes, but you absolutely can work hard on refining and showing (or being) yourself when you write to them.
Grow yourself by leaving others first. Think about what it was that you looked for most when you were in their situation and then share that with them (without cost, well at least in exchange only for their email address and maybe phone number lol).
Show yourself by learning to let your natural self shine through your writing, be meaningful, think it through and define it in your own words, don't simply regurgitate what you read in the ads or what your current guru has sent you. Share their knowledge with your referrals by all means but elucidate where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular communication is important so they still get a sense of the real you.
Always enclose several alternate contact methods in your emails with your prospects so they can use a communication style that suits them rather than be left only to the one that you prefer.
Social networks and forums can be great ways to get yourself known and to create relationships with people that enable you both to establish if you would like to work together before you pitch each other (caveat: using a sledge hammer approach to projecting your business ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)
You need to create liking for yourself, (your brand), before you can attract the kind of people in who are going to work effectively with you, the more you give willingly and up-front, the less people demand your time, reassurance and presence in order to find their own level of replication and duplication.
In reiteration then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the fullest, the various technologies available to help you do this. Let yourself shine through so that people are able to relate to you on a personal level. Become someone that others want to be near because you have so much to offer, share willingly and gladly the experience that you have and never stop developing yourself. This way your brand will take care of itself and you will surely become an expert attraction marketer.
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