If you're looking at low cost methods to generate leads for your new complementary therapy business, especially if it has an online shopping cart, the perfect way is Article Marketing because it's free and the traffic keeps coming, month after month, from each article. So if you are looking for product launch ideas read on.
Article Marketing isn't a fast way to get started online, but it's a low-cost, no risk strategy anyone can adopt. First let's compare it with some other ways to get Internet traffic. Let's take the example of promoting a new shopping cart.
The usual way of getting customers to your new website, taught by many on-line marketing courses, is to contact other website owners asking for a link exchange. This can work, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by post I may be happy to do a link swap with someone who runs dog training classes, but not someone else selling dog collars.
Another method is posting on forums in your subject area, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is quick to set up and you could see visitors within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, spending my money!
Other online strategies include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit bored, clicking on other people's websites so that they will sit bored to tears clicking on my web-page? They probably never even see my site. With tabbed browsers the temptation is just to open the next tab to click on the advert, never reading the adverts.
These methods are time-consuming and ineffective for a serious product launch.
Offline marketing methods include networking to exchange cards at business clubs. Time-consuming, costly and again in general, others are attending to sell, not to buy.
In contrast, article marketing targets people who have indicated that they are interested in the topic your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell.
The idea of article marketing is that you publish an article and submit it, with your website details, to article directories from which publishers can take articles for newsletters etc so long as they publish your website details with your article. Then when interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity.
For instance, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost by PPC? Another benefit is that the best article directories email you statistics showing the keywords on which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier.
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If you are using article marketing to promote your website, have you done any analysis to check the profitability of your articles? It's very important that you keep track of your statistics to help forecast your revenue and watch for any sudden changes.
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Planning A Clear To Read And Well Formatted Piece Of Writing Is An Essential Facet Of Mass Article Marketing - Or Reading On A Computer Screen Is Completely Different!
As with newspapers, there will be people who read them in their entirety, there will be those that read only the headlines and a synopsis. There will be people intending to read fully but get disgruntled because they may keep losing their place, losing the thread of the article and so on.
The SEO Benefits Of Article Marketing
Why do article marketing? For many Internet marketers, the SEO benefits of article marketing are immense. For one, it is probably the most cost effective, yet more powerful form of Internet marketing. Why is this?
Ezarticlelink Reviews
Ezarticlelink is back link building system that can help you build an unlimited number of quality and relevant backlinks to an unlimited number of websites through EzArticlelink network. It has all of the features you will ever need in building back links for your website.
How To Earn Money By Using Articles - Using Article Directory Is A Good Option
Article directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website.
