Many times when I am communicating with other marketers and I bring up the subject of article writing, I often get a response like "I'd rather have a root canal, I just can't write", or "my spelling is terrible and my grammar is not much better". In my opinion, the first excuse is just a matter of confidence. The latter excuse lands on deaf ears because all major word processing programs have good spelling and grammar correction capabilities..
We're not talking about something that would qualify for the Pulitzer Prize in literature, simply articles dealing with a niche that could be of interest to a group of people that also may happen to have mutual interest in your particular business proposition or activity.
While not as dramatic as the college professor's situation of "publish or die", many online marketers have found that the publicity and traffic that articles can bring to their website is second only in importance to actually creating sales.
When writing articles, start by clearly defining what you want to write about. Focus on the topic and the overall message that you wish to communicate. Sometimes you might start with a title and expand from there, and other times the title may be the last thing you develop.
Organize your material (be it knowledge, thoughts, or opinions) into a probable sequence or order. Don't try for the completed article in the first draft. Just let your mind, and words, to move and get some stuff down on paper. This may occur in a single session, for longer articles, it could be done in various rough draft sessions maybe broken into logical sections of what will eventually turn into your finished article.
Once you've finished the rough stuff, it's time to make your corrections, smooth the rough edges, and possibly do some tweaks in terms of structure. Run your text through the spelling/grammar checking tool of your word processor and make the appropriate corrections.
Now that the body of text that you have written is "technically clean" from a spelling/grammar standpoint and you have gratified yourself with the organization, its time to address the final styling or polishing to confirm readability (that may or may not be a word, but I'll claim poetic license and go ahead and use it). Read your article aloud to yourself and grasp a feel for the cadence or rhythm. The readability of the whole article can be influenced by changing the arrangement of words and/or swapping one like-meaning word for another. The supreme goal is to invite readership.
Many entrepreneurs use their articles as a key component in propelling successful internet marketing careers, earning very substantial incomes. Remember, with regard to writing articles, you're greater than you believe you are...it's all about attitude!
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