It's a fact the saying it's not enough to be a (insert your profession / trade here) you also have to be a great self promoter of (insert your profession /trade here). Lot's of people the very idea of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's just like anything else, with the right tools, strategies, support and most importantly the correct mind set you can discover the fun in self promotion to where it even becomes effortless self promotion.
I recommend the first thing you to do is to stop thinking of self-promotion as a project and start incorporating it into your regular business duties as an essential business generation tool.
Such as a "keep-in-touch strategy." That is made easy by using an autoresponder service.
There are a range of autoresponder services to choose from, do your research and decide the one that meets your needs.
Make a habit of regularly sending your clients and potential clients emails, personal notes and useful articles.
It means: giving before you get building and maintaining relationships and honoring your word.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a credibility in the marketplace.
Three things you can start doing yourself today are:
(By the way if these ideas don't resonate with you, take a deep breath and just do it, you simply have to overcome the fear of self promotion and embrace it, as just a fact of life - in business, at work, home, school)
1. Set small daily self-promotion goals.
- write someone a line,
- joining a networking group,
- providing some honorary service,
- writing an article,
- promoting your blog,
- or showing up at an networking event.
IT MAY TAKE SOME TIME TO SEE THE END RESULT IN NEW CLIENTS, but it gets you taking action.
Reality check - clients will come to you when the time is right for them, not you, and you have to be available to serve them when that time comes.
You won't build your business / your career / you life without taking action.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their contact details.
3. Use your initiative - follow up, follow up, follow up.
- Stay in touch with diplomacy.
- Thank them for selecting you and your service.
Even if they only use you once a year make an effort to stay in contact.
Keep your potential customers up-to-date of your activities, your newsletter, specials etc.
Sometimes it's challenging to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is your responsibility.
When you get down to it marketing your service is about marketing YOU.
Your job is to sell your potential clients on you:
Your uniqueness, your brand, your value - what you have to offer.
You will find it hard, even impossible to achieve greatness or sustained success without the commitment and capacity to be a shameless self-promoter.
If you tackle it with the right approach you will discover the fun in self promotion
So go on, make it fun, enjoy it and promote yourself now!
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